reviews, technology | January 27th, 2010
Today Apple announced the release of their newest mobile device, a tablet with the unfortunate name of iPad. Is it a neat device? Can it do cool things? Was huge step forward for netbooks and e-readers? Yes. Was it a bit of a letdown? Absolutely.
It’s slick, with that fancy interface familiar to iPhone and iPod Touch users, but with the added juice of a netbook. The tablet itself boasts a new chip I’m sure we’ll start seeing elsewhere, a ridiculous battery life of 10 hours, and finally answers that question of who wants to watch a movie on an eight centimeter screen. But for the company that made me reconsider digital convergence, the people that made me inseparable from my mobile phone, the design team that made me require more of my technology, the iPad was terribly disappointing.
While it’d be easy to say the iPad was overhyped (it was) or that it doesn’t tout any groundbreaking UI changes from the iPod Touch (it doesn’t), these aren’t the disappointments. To be honest, I applaud those choices. Apple doesn’t have to re-invent the wheel when they have an interface they know works, an impressive library of apps and games that already exist, and a landscape of other tablet products that, well, suck. In many ways, the iPad is a good move, and hopefully will get us moving in the right direction. Why the long face then? The truth is, the iPad is most disappointing because it isn’t for me. I’m not the market, and here’s why: sure it has a big touch screen, but the iPad doesn’t do anything my other devices don’t. It doesn’t even do something better than my other devices.
It’s supposed to fill that gap between the smartphone and the computer, right? Well (and this is why I used to hate digital convergence) it doesn’t fill that gap particularly well for people like me. It isn’t a suitable computer for me because 1) I can’t edit on it, 2) it has no input ports, 3) you can’t multitask, 4) the price point and AT&T contract don’t match my wallet or my fancy. But it isn’t a suitable mobile device for me either because A) I can’t put it in my pocket, B) the charge isn’t long enough for serious travel, C) it still requires a computer to add content, and D) I already have a device that can run the same apps, has the same 3G coverage, and fits in any purse. It doesn’t turn-by-turn navigate as well as an in-car GPS, it’s much harder to read and offers fewer books than the Kindle or the Nook, and is much too large to make a convenient phone call. So when I, an extended traveller who would love nothing more than an in-between device that let me stop worrying about laptop theft and international roaming charges, can’t see the point of owning one, you have to wonder with whom the appeal lies.
It isn’t supposed to be a computer, or a phone, or even an e-reader. That’s all well and good, and perhaps I’ve judged the iPad too quickly, but if that’s the case, then what exactly is it supposed to do? If you’re the business commuter who occasionally looks at a photo, might like to read a book or watch a movie, and really needs to edit spreadsheets, then the iPad is for you. Since Apple hasn’t given me a reason to need the iPad like I need my iPod, then it’s going to be up to the developers to provide the impetus. Perhaps this was Apple’s plan all along, since the app store has singlehandedly carried the iPhone through competition. In that regard, it isn’t a bad plan at all, but as it stands out-of-box, the iPad is for people like my father, like that girl that always takes the Red Line to the last station, and for the the grandparent that, when it isn’t masquerading as a digital picture frame, uses the iPad to play FIFA with their grandchildren. Maybe it does fill the gap between computer and phone for these people, maybe your answer to “do I really need another device?” is a resounding yes, and maybe mac developers will come out with a trillion different uses for this thing that deem it indispensable. All of this is possible, I don’t deny. Only, right now at least, the iPad doesn’t do much for me.





