What's so incredible? Why is she so awesome? How does she do it?

Nong-Shim is a Korean food manufacturer known for their spicy instant noodles as well as a few varieties of shrimp crackers. When my local convenience store started carrying the brand along with the classic Japanese brands and the ever ubiquitous nissin cup-o-noodles, I thought I’d give their products a go to see if there was any validity to the “hot and spicy” promised on the packaging.

I picked up a few of the different offerings and started with the beef-flavoured cup (containing no actual beef, surprisingly) and I have to say, it’s much better than the atrocity I picked up last week: Maruchan’s Yakisoba. To begin with, the tiny cup holds a surprising amount of noodles, complete with lots of dried veggies, mostly green onions and mushrooms that rehydrated fully compared to the usual corn/carrot fare. You can see the sizable chunks in the pre-cooking shot below.

Generous flavour packet as well full of what was honestly a decently hot and spicy soup base. Sure it’s not tongue searing, but it certainly isn’t for the faint of heart and I personally find it pretty refreshing to have a bit of the good stuff in the instant noodle aisle. It was bright red, so from the get go I thought it promising.

Packaging is sturdier than your average instant noodle cup, more plastic than styrofoam, and the paper is coat to keep the water and steam in. I noticed the difference when the noodles were completely plump and ready before my 3 minute timer was up. I quite enjoyed the taste, and especially liked that you could add less of the flavour if you were sensitive to spice or worried about the nutritional intake. It’s pretty easy to spot in the bright red and black graphics, though not often easy to find. Much more popular are the company’s shrimp and “vegetal” flavoured Kimchi bowls.

Price wise, all the Nong-Shim products seem to rank about the same as the upscale and fancier instant noodle bowls, on par with something like Kraft easy mac or Chef Boyardee, though to my taste buds, far tastier (about 1.50 at my local 7eleven). Health-wise the Shin Cup also on par with other instant noodles, complete with 65% of your daily sodium intake, though the Shin Cup also has 2g protein and 12g of fiber, and 0 trans fat if you’re counting. Surprising for a convenience food, actually.

Overall I rate the shin cup pretty highly. I look forward to giving their packets of Yeul Ramyon and the larger Kimchi-flavoured noodle bowl a try soon. I’ll be sure to share my findings. But first, I have some noodles to finish!