David Chang is a loud, angry, sausage of a man I’ve never met and I love him all the same.
It’s no secret why. Noodles, for starters, and since I’m as big a ramen aficionado as anyone, it was only a matter of time before I heard whispers of Momofuku’s claim to fame. Of course, it helps that my work spouse likes to chase James Beard winners across the country and gags at the mere thought of takeaway pizza. Bless her.
I was thrilled to be moving to Washington DC because serious faced ramen was now only a bus ride away. East coast snow is worth the proximity to New York City for a foodie like me, and sure enough I found myself Manhattan-bound on a shoot shortly after unpacking. Per diem be damned, to the ramen circuit I went. Ippudo, Minca Factory, I’ll even count Menchanko-Tel in the mix.
That trip had me sitting in the hot seat, chatting with the guys behind the open kitchen as I nibbled my first taste of Momofuku, and even though I thought the noodles were all wrong for the broth and the pork was anticlimactic and why is there so much salt in the tare? there was something about the soul of the place that stuck with me. Not the best bowl of ramen, but even that disastrous apple soup with hake didn’t stop them. Those guys whipped up the best pork buns I’ve ever eaten and took ddokbokke to a new level entirely.
Okay, so his sauces might need firmer parental guidance, but I still think Chang is the accidental sort of genius. My college flatmate gave me his cookbook for my birthday and now that I’ve just about cooked my way through it a year later, the stories and the spirit contained within have only engendered more respect for the team behind the empire. I adore them.
It’s interesting, since I don’t fancy Dave or Pete for their tastes or their vision; most of the the time Chang didn’t have a clue what he was doing and tended to alienate the staff trying to figure it out. Oh, but how I love his attitude. Reading his travel memoirs in newly published Lucky Peach is like frolicking about Willy Wonka’s chocolate factory. Every article is part ill-advised tomfoolery and premeditated study, hinting that none of it would work should they stop cocking about with meat glue like boy scouts playing with fire. The whole story of Chang’s rise to fame leaves the observer confused but entranced, probably because his endless diatribes about tsukemen are fueled by pig fat as much as pure intuition. His approach seems so thick-headedly masculine, but underneath the temper Chang’s touch with food is a counter-balancing delicate one, reverent at times, highlighting moments of insightful contemplation until he regales the various upchucks that come with his insatiable appetite for ramen.
It’s hard to explain my curious fascination. In doing so, I sound as nutty as they do. You have to be nuts to be a Korean from Virginia obsessed with Japanese food winning a French Award. You have to be nuts to pickle your own kimchi with as much sugar as he does. Momofuku was not a fluke. Ssam, Ko, Milk, even Lucky Peach all suggest Chang’s success is no happy coincidence. He and his partners in crime did not have a vision. There was an expansive plan, but it failed. Plans B, C, and D ate it just as hard. Their big wins came from the unplanned bits.
I suspect this is why I am so enchanted by a Chef whose food could just as easily offend me. This is also what David Chang has to teach me about success. Sure the guys can cook, and yes, luck was undoubtedly involved, but their guts and their willingness to plow through uncharted territory is the driving force behind their brilliance. Every time they caught each others’ eyes and said “fuck it,” they found their stride.
A plan is an okay thing to have, but a vision is hardly requisite for success. You’ve got to follow your gut, even when your mentors stonewall you because they think you’re insane or you get fired because you love ramen more than soba. Somewhere in there is the grit to make it happen, especially when you have no idea how the happening is supposed to look. Futzing around with jury-rigged sous vide setups and experimenting with 1º temperature variations in cooking soft boiled eggs is not holding you back, it’s thrusting you forward. Testing and trying and fiddling and playing around until you find your stride is success. It just takes a while for everyone else to see it.




