With so much information floating around, readily available, it can become overwhelming fairly easily and, in the case of many naysayers, so easy to simply denounce. However, the accessibility of how-to information and new communicative mediums like social networks and forum communities can also give rise to some incredibly inspiring material. People are doing amazing work, and that work is making its way around the interwebs to incite change and invite other great derivative works. Because of these two facts, it makes it rather difficult to those of us well attuned to both society and technology, for we are constantly struggling with the balance between unnecessary information and life changing information.

Recently I set about purging my RSS feeds and social networks, and while I fully expected to unsubscribe from half of them, I ended up only choosing to filter out a few. My criteria has become quite clear, and yet the problem I faced was reading a large bookshop filled with authors who have great things to say. I just didn’t have the time to read all of it I wanted to, and yet I still wanted to be able to skip a few days of feed checking and not be overwhelmed by the backlog. After all, I find the writing of certain others a huge source of inspiration and advice, and the idea of missing out on the things these people have to say is a truly stressful prospect.

Yet, despite such an overwhelming amount of high-quality content, alas I had to trim down my 100+ blogroll. Generally I read up on many different subjects as varied as graphic design and typography to cooking and nutrition to lifestyle design and personal finance to asian culture and nomadic travellers. It wasn’t even the length of blog posts that forced me to unsubscribe. When Bread and Honey ends up ranting for several paragraphs about nothing related to food at all I still find myself reading every word, while sometimes Brooklyn Nomad’s 500 word posts are just too long for me to bother with. It’s a wide world out there: if Steve Pavlina has mastered the longform, Seth Godin is a ninja of the short, which just goes to show there’s no real formula. If you’re good enough, I’ll read it.

In spite of well-written posts and a decent topics, there are three major criteria that are nagging enough to make me unsubscribe to otherwise totally worthy blogs, and I thought perhaps not every blogger out there has spent a lot of time matching their format to their audience. This isn’t wholesale advice, it’s my personal opinion and a small insight into what I think can get in the way of your stellar content, despite your best intentions. You may not care that you’re one reader down, but then again you may take my complaints into account as I outline the top three reasons why I unsubscribed to your blog.

1. Truncated RSS Feeds
Now, I know there’s been a huge debate raging in the blog world about full vs. truncated RSS feeds, but in my opinion it’s a no brainer. The risk you run of getting your feed scraped is infinitely less important the risk you run of not connecting with your community. Not only is a shortened RSS entry more likely to get skipped over by me in comparison to the full-length posts flanking it, but I am incredibly unlikely to click your link. There’s no good excerpt length either. A few sentences is not enough to get me interested and tends to have the opposite effect, while a few passages is just enough to make me frustrated I have to open up my browser, wait for the page to load, and then reread the bits I’ve already read. I rarely bother. So if you have a truncated RSS feed, I urge you to try a full post feed and see if you convert better. See if your community grows stronger. It drives me nuts because I do want to read your entree posts, but I’ll settle for the appetiser version instead of consuming all your content. Stop with the truncation and let me use my feed reader as it was intended.

2. Updating Too Often
I hate this with a bitter passion. If you update more than twice a day, I will not read your blog. I’d rather you write amazing, in-depth posts once a week than tiny morsels every hour you think about it. That’s what twitter is for, not your blog. I suppose this reveals my preferences for actual people rather than aggregate sites because I value a single person’s opinion, even one I disagree with, infinitely more than several. Do I read the Gadgeteer? No. Do I read everything Julie from the Gadgeteer reviews? Yes. Because she only writes when it’s worth writing about and she’s has one of the only sensible female voices in the industry. I Love Typography only updates one a month but each post is incredibly information-rich, perfectly formatted, and thoughtful. Die-hard Man U fan though I may be, I don’t read a single news feed because it would be barmy to hear the same quote about Nani seventeen times a day. It’s easy for me to stay subscribed to you if you don’t update as often as I’d like, but it’s much harder for me to continue to put up with your excess posting if I only like part of what you offer. Don’t update 11.7 times a week. It means you aren’t spending enough time on your writing.

3. Unoriginal Content
I’m not just talking about stealing someone else’s material and not attributing it, though that is a scary-big deterrent for me. I’m talking about what happens when a blog stops writing anything original and instead just guest posts, hosts blog carnivals (link roundups), interviews people, and reposts. This is why I do not understand how most people use tumblr. If I know you personally, I totally care what you read and what you listen to and what you like. That’s what del.icio.us, goodreads, google buzz, retweeting, and youtube subscriptions are for. Not for your blog. If you’re going to share a video, please explain why you shared it. If you’re going to interview someone, you better say something no one else has said about them. If you’re going to host a carnival, it better be framed by generous commentary and you better have five times more original content before you even think of hitting the publish button. This is a blog for goodness sake. Make it personal already. Travel blogs make this mistake a lot. I can find good flight deals and reservations in wherever you’re travelling on my own, but I can’t see it as you do or meet the people you did. I can look up volcano whatever, but I can’t have a spiritual awakening during a night hike. You have to make me care beyond the norm. The best travel writers write about what they did and why it was worth reading instead of where they are and how they got there. Liz Learns Japanese utilises ideas from all over the place, but although the story is the same everyday (”I’m practicing Japanese!”) she manages to make it personal, tells you a victory or a struggle from her daily life or a neat trick she’s tried, noting common phenomena through a unique voice. And guess what, I freaking love it. You don’t have to reinvent the wheel, you just have to make it yourself.

Today Apple announced the release of their newest mobile device, a tablet with the unfortunate name of iPad. Is it a neat device? Can it do cool things? Was huge step forward for netbooks and e-readers? Yes. Was it a bit of a letdown? Absolutely.

It’s slick, with that fancy interface familiar to iPhone and iPod Touch users, but with the added juice of a netbook. The tablet itself boasts a new chip I’m sure we’ll start seeing elsewhere, a ridiculous battery life of 10 hours, and finally answers that question of who wants to watch a movie on an eight centimeter screen. But for the company that made me reconsider digital convergence, the people that made me inseparable from my mobile phone, the design team that made me require more of my technology, the iPad was terribly disappointing.

While it’d be easy to say the iPad was overhyped (it was) or that it doesn’t tout any groundbreaking UI changes from the iPod Touch (it doesn’t), these aren’t the disappointments. To be honest, I applaud those choices. Apple doesn’t have to re-invent the wheel when they have an interface they know works, an impressive library of apps and games that already exist, and a landscape of other tablet products that, well, suck. In many ways, the iPad is a good move, and hopefully will get us moving in the right direction. Why the long face then? The truth is, the iPad is most disappointing because it isn’t for me. I’m not the market, and here’s why: sure it has a big touch screen, but the iPad doesn’t do anything my other devices don’t. It doesn’t even do something better than my other devices.

It’s supposed to fill that gap between the smartphone and the computer, right? Well (and this is why I used to hate digital convergence) it doesn’t fill that gap particularly well for people like me. It isn’t a suitable computer for me because 1) I can’t edit on it, 2) it has no input ports, 3) you can’t multitask, 4) the price point and AT&T contract don’t match my wallet or my fancy. But it isn’t a suitable mobile device for me either because A) I can’t put it in my pocket, B) the charge isn’t long enough for serious travel, C) it still requires a computer to add content, and D) I already have a device that can run the same apps, has the same 3G coverage, and fits in any purse. It doesn’t turn-by-turn navigate as well as an in-car GPS, it’s much harder to read and offers fewer books than the Kindle or the Nook, and is much too large to make a convenient phone call. So when I, an extended traveller who would love nothing more than an in-between device that let me stop worrying about laptop theft and international roaming charges, can’t see the point of owning one, you have to wonder with whom the appeal lies.

It isn’t supposed to be a computer, or a phone, or even an e-reader. That’s all well and good, and perhaps I’ve judged the iPad too quickly, but if that’s the case, then what exactly is it supposed to do? If you’re the business commuter who occasionally looks at a photo, might like to read a book or watch a movie, and really needs to edit spreadsheets, then the iPad is for you. Since Apple hasn’t given me a reason to need the iPad like I need my iPod, then it’s going to be up to the developers to provide the impetus. Perhaps this was Apple’s plan all along, since the app store has singlehandedly carried the iPhone through competition. In that regard, it isn’t a bad plan at all, but as it stands out-of-box, the iPad is for people like my father, like that girl that always takes the Red Line to the last station, and for the the grandparent that, when it isn’t masquerading as a digital picture frame, uses the iPad to play FIFA with their grandchildren. Maybe it does fill the gap between computer and phone for these people, maybe your answer to “do I really need another device?” is a resounding yes, and maybe mac developers will come out with a trillion different uses for this thing that deem it indispensable. All of this is possible, I don’t deny. Only, right now at least, the iPad doesn’t do much for me.