Posts filed under ‘korea’

america, japan, korea, los angeles | No Comments | June 21st, 2009

Asian and Asia-philes alike are often lucky to find the right brand of soba or a reasonably priced lychees or those scary delicious chocolate koala biscuits within easy reach when you’re living in California. Your local Asian market (and there are plenty to choose from, but that’s another post entirely) probably has the hookup overseas providing angelinos with all sorts of goodies otherwise just foreign enough to be out of reach. Those of us exiled to other, less, shall we say, diverse corners of the country are often lucky if we can find an international aisle at our grocer’s, let alone embark on a quest for chili pepper ground the precise size of powder best for that dish your college roommate’s mum taught you to make.

Of course there are worse predicaments to gripe about. Think of all those who might even live in Los Angeles, and having been to the motherland and tasted the fruits of her conveyer belt inventions, is now unable to ever taste something as wonderful as that again! It seems to me every destination has one: some unattainable slice of pocket-change glory that you immediately fall in love with but becomes a mere mirage once you leave that country. You ask the nice teller, but no one’s even heard of your miracle product. In Spain it was the Mars Delight, in Japan the e-ma, in Australia the TimTams, in England the Magma Bar, in Korea the gel-beverage pouch…

I call them IPCs: ImPossibly Cruel. Impossible to predict, impossible to replace, and impeccably traumatic, even you southern Californians are not safe from falling in desperate and fatally flawed love. So, to help you on your way to popping your own IPC cherry, I offer you a few new products for you to drool over in anticipation of the day they too cross the puddle and instill just enough fear in your taste-buds to blow their minds. Or until you cross it yourself. Click each of the products below to see what I mean.

Green Tea Coke You thought you’d seen it all with Coke Black (coffee + coke-a-cola for one kidney-failure-inducing beverage and best friend of cross country truck drivers), and then you nearly lost it with Coke Plus (obesity-incurring coke-a-cola formula meets…vitamin fortification?), but you have yet to see the light at the end of the tunnel with Coke’s newest addition to the infamous wall at World of Coke. That’s right, the age-old standby, the Asian go-to flavour, the most subtle and popular tea is being made into a coke beverage. Green tea in that red bottle. You’re disgusted, I know. Appalled, even. And desperate to try it for yourself just as soon as you can wrangle one that costs less than the airfare it’d take to fly your person across the international date line.

Shiso Pepsi If you were disgusted by aloe pop, yoghurt soft drinks, and green tea coke, than get ready for Pepsi’s newest stab at eastern tongues: shiso Pepsi. Shiso, or plum leaf, is a lot tastier than it sounds. Unfortunately we stateside haven’t embraced plum wine as enthusiastically as I think the general populous should, but I consider the fact that you can find more than one brand of the stuff at large liquor warehouses a clear victory. First stop, shiso Pepsi, second stop cold nihonshu.

Subway signs If it wasn’t enough for you to own shirts you have no hope of translating, now you can publicly declare where you are planning to move or at least worship for the rest of your life. In this case, it’s straight down to Electric Town, as Akiba looks like the only model available here now, but I have high hopes this strange product will expand itself to cover more bases. Personally, I would like to confuse my house guests by giving them directions to the bathroom using the names of Hong Kong underground stations.

Crunky Balls Oh yes, Crunky is already an institution well established in cities with a Giant Robot, but last time I was in Asia I discovered the glory of one of the Crunky empire’s best and most hilarious offspring: Crunky Balls. Tasting something akin to the malted milk ball here, Crunky is like the Nestle empire of crunchy chocolate sensations. Add to the list of things Japan is known for: adorable cartoon mascots, terribly misspelled translations, bizarre crimes, and yes, now Crunky Balls. If you’re not asking your favourite old-man shop teller if you could taste his Crunky Balls in your broken Japanese, than I suggest you start, because we all need to get our Crunk on, in our mouths no less.

There’s tofu, and then there’s tofu, the former being that squishy thing your aunt has absolutely no idea how to cook and thus puts in a casserole with cheese the moment someone in the family declares themselves vegan (just toast will do, thanks) with the latter being the soup that bullies chicken noodles around on the playground until they cave and tell the teacher. In short, tofu, especially soon tofu, is tasty enough to change even the most haunted tofu memories into periods of mental vacancy (read: bliss of the mouth). Now that we’ve warmed up with the secrets of delicious ramen and the know-how to navigate the unusual world of Asian sweets, it’s time we got down to business. Enter BCD Tofu House.

BCD Tofu is a chain restaurant, and while we are both undoubtedly skeptical about the chops of a chain restaurant, you need to spend a minute looking at the menu, or as the case may be, finding yourself unable to decipher it. Yes, to clarify, you have not lost your grasp of the English language, for BCD Tofu House is indeed a Korean chain. What does this entail, besides a special list you cannot navigate and an inevitable heap of runny nose-inducing kimchi? It means tiny plates filled with mounds you can’t even begin to recognise, inconceivably heavy chopsticks even I look incompetent with, lots of barley tea whether you ask for it or not, and of course the oddity that is soon (soft) tofu.

The stuff comes out looking akin to a volcano, with rich red broth bubbling over a stone cauldron like some medieval witch’s brew, like something you fear to put on your oh-so-delicate tongue if you wish to ever taste again, as if the dish’s willpower could easily outstrip your own in a rochambeau. You try to pass the time while your liquid lava cools to a reasonable temperature by distinguishing the vegetables (and/or meat) in your soon tofu bowl. This is impossible. At this point the stew will refuse to present anything to you but a united, orange front. If this wasn’t enough to intimidate even the most adventurous of diners, add to that the face of a fish fried whole staring up at you, a plate of indeterminable red blobs, raw egg, and of course the, er… distinctive smell of Korean pickles. Scared yet? You should be. Especially if you ordered your soon tofu spicy.

Truly though, before you question both the validity of my story and my sanity, might I remind you that BCD Tofu House is a highly successful Korean chain restaurant that manages to please expatriate and unrelated clientele alike. It has profitable storefronts in Los Angeles, New York, Seoul, Tokyo, and many more metropolises besides. So take a bite. Go ahead. I’ll wait for your hallucination to clear.

You see, soon tofu (and indeed the majority of Korean dining in general) has such a foreboding buildup because the payoff is staggeringly glorious. The tofu is so mind-numbingly soft you won’t even notice it melting in your mouth, the onions punctuate the dish in surprising bursts, and for the persevering taste buds, the whole concoction is an unsuspecting basin of joy that could very well move you to go home and buy stock in the stuff. Don’t like tofu? Doesn’t matter. You’ll like BCD. Trust the Koreans. And go eat some tofu immediately, if not soon.

You could call it a せんと, 온천, 温泉, 民宿, or any number of other confusing names/symbols. but you’re probably most familiar with the terms spa, sauna, or even Turkish bath. In the world of public bathing, it’s known as pure bliss.

That’s right, whether you’re in Kyoto or Pyongyang, Hong Kong or Hanoi, Shanghai or Taipei, nothing soothes the muscles after a long day of sightseeing like the steaming pools of a bathhouse, and nothing proffers true cultural immersion better than a room full of shameless, naked Asian ladies chatting away merrily as they wash each others backs or a gaggle of surly men sprawled in various states of consciousness in gigantic tiled pools. This is the magic of a bathhouse.

In Los Angeles, we’re lucky enough to enjoy not one or two, but tens of options for bubbling bathhouses, most of which are Korean-run and, before you panic and perform a frantic google search, thoroughly certified and regularly checked by the LA health board. So they’re clean, and they cost under $20 for all-you-can-stand steam treatments, but what else makes a bathhouse worth frequenting? Well, unlike their western counterparts, Korean spas let you stay as long as you want at no extra cost, well into the wee hours of the morning, as many are open late if not twenty-four hours a day. Let’s not forget the facilities themselves, either. Aside from the lengthly list of services (which include skin scrubs and massages), there’s a variety of pools of varying temperatures and elemental compositions, some equipped with massaging jets, a number of dry, wet, and stone saunas, and usually a large common area with a restaurant and beverage bar, televisions playing an endless stream of Asian soap operas, and large pillows or even separate rooms for napping. If that isn’t reason enough to brave gender-segregated communal nudity (only in the bath areas), than might I remind you that Korean spas are just so damn relaxing.

Spas here stateside are much more lax than their parents abroad. Further east, bathhouses have stricter rules, usually banning tattoos because of their traditional association with gangs and prohibiting drunkenness (though let’s be honest, sitting in a 40 degree-celcius pool with any substantial amount of alcohol coursing through your veins is a terrible action plan). Unfortunately the market for spa-goers in the good ol’ US of A is also limited to aficionados such as myself and expats, so our bathhouses are a good deal less elaborate, though no less functional. Of course, our complete lack of natural hot springs, the original impetus for public bathhouses, could have something to do with it.

While American bathhouses are less strict about tattoos, they are just as rigid about etiquette as those in Asia. Afraid of committing an irrevocable faux pas? Let me walk you through the public bathhouse experience. First you’ll arrive, giddy with anticipation to release all tension in your hard-as-a-rock shoulders or ready to soak off a heavy night or two of partying. Then, after you pay, the cashier at the front will give you a romper suit and a key. You’ll take off your shoes and place them in your assigned small locker, then proceed to your gender-specific area. You’ll find your locker and strip down to your birthday suit and grab a towel on your way through the sliding glass doors to the pool room. In addition to the myriad tubs beckoning you underneath, you’ll find a series of squat half-showers with nozzles and shelves. By the door there may be low stools or basins. Grab one of each. Some bathhouses have options to purchase or bring your own bathing materials, while others offer big canisters of shampoo and soap free of charge. In either case, bathe yourself head to toe thoroughly before enter any of the pools. Feel free to shave, brush your teeth, gossip, or any other grooming necessary.

Then you get to enjoy the pools. At a minimum there will be three: a hot, tepid, and cold water bath, but many more of varying composition are quite common. The Oedo onsen in Odiaba (in Tokyo) is eight stories. There will be a similar number of saunas, usually somewhere off of the romper-suit-required common areas. The trick with both is to go back and forth between pools, always ending with the coldest room/bath to close your pores so you don’t get sick from whatever smog you’ll absorb the minute you step back outside. That’s it. You bathe, and if you want to get fancier you can purchase a spa service, such as a dead skin scrub, or a massage, or a hot stone shiatsu, or any of the eighteen thousand different seaweed wraps available. Don’t worry about messing up. Trust me, if you botch offensively some patron will not hesitate to scold you thoroughly, but in the spirit of helping you understand foreign cultural customs and NOT to scare you away from ever returning. Generally patrons are considerate and patient, and the spas are happy for your business.

So if you’re adventurous, or health-conscious, or just seeking some serious relaxation, consult my list below of pre-approved and gold star-worthy korean spas. Not in Los Angeles? Don’t fret. There’s always Spa World in the Washington D.C./Metro Area, Inspa World in Queens/NYC, or Imperial Spa in San Francisco/Bay Area, so you don’t have to live in Southern California to soak away your troubles. It may seem daunting, but I promise it’s worth your while.

Hankook Sauna

3121 W Olympic Blvd, Los Angeles CA 90006-2413

Yelp review
==========

Olympic Spa

3915 W Olympic Blvd, Los Angeles CA 90019

Open Mon-Sun 09:00-22:00

Yelp review
==========

Wilshire Centre Health (next to Brass Monkey)

661 S Mariposa Ave, Los Angeles CA 90005

Yelp review
==========

Grand Spa

2999 W. 6th St, Los Angeles CA 90020

Open 24/7

Yelp review
==========

Natura

3240 Wilshire Blvd, Los Angeles CA 90010

Open 06:00-20:00 Sun-Thurs, 06:00-23:00 Fri-Sat

Yelp review
==========

Century Sports Club

4120 W. Olympic Blvd, Los Angeles CA 90019

Open 06:00-22:00 Mon-Fri and 07:00-22:00 Sat-Sun

Yelp review

All pictures published under the Creative Commons license.

film, korea | 1 Comment | October 22nd, 2008

It’s a global world, and you are a global person. You know where the art house cinema is. You’ve been to Europe, or Europe’s identical twin: Canada. You order Chinese food and drink Mexican tequila regularly. And you even remember a bit of that high school romance language you had to take four years of. You are global.

Maybe you are more than global. Maybe you’ve actually been to that art house cinema to see what Pan’s Labyrinth was all about. Maybe you even used that rusty French on your last trip to Paris. And maybe you can instantly tell the difference between Thai, Chinese, Japanese, and Malaysian dishes. You are more than global; you are worldly.

Well, even if you’re global, even if you’re worldly, you aren’t watching Korean cinema. Now don’t feel left out; truth is, pretty much no one but Koreans are watching Korean cinema. That’s because their domestic box office has a quota system in place and their international trade policies have bad luck. But before I go into the nuances of Korea’s intense industry, let me start with world cinema as a whole, otherwise known as How Hollywood Looks to the Outside World.

From the medium’s get-go, we Yankees took over the game. Even in the early days of Edison vs. Lumiere, when Edison completely tanked and it looked like the Lumiere brothers were going to take the cake, the silver screen still drew the spotlight stateside. I don’t know if France has ever forgiven D.W. Griffith for stealing the thunder their brilliant invention caused at its inception, but ever since even they can’t deny that Hollywood is THE dominant force in the film world. Now I’m taking two cinema classes in a foreign country of whose language I can actually use nuance and sarcasm in, and have been given an incredible insight into how Hollywood is perceived by the outside. In short, I am the resident Hollywood expert because of my accent, when there are a number of students of every nationality who have seen more summer blockbusters than I. Hollywood really is everywhere. It’s become synonymous with film as a whole.

Now I could make a number of conjectures about how this notion has affected the American psyche and foreign relations — while it would be naïve to expect international waters to host every comfort of home, it must be noted that in the case of American comforts, pretty much every international water does host our establishments, from McDonald’s to Visa, and both Hollywood and the American music industry are no exceptions — but instead I’m going to put it in perspective. It is said that there are three countries in which the domestic industry overtakes the international one. Only three countries in the entire world where the local Blockbuster has an overwhelming number more natively-produced films than any other. Which three countries?

Well, the United States is obviously first on the list, though to my dismay it is often assumed that Hollywood is our national cinema, which is not exactly the case, and while I am proud of what Hollywood has given the world, I also grow frustrated that it is always seen as an omnipotent monolith, a domineering aunt you can’t get rid of but succumb to anyway, when America has so many great other niches outside of Hollywood that are overlooked.

The second on the list is, unsurprisingly, India and her Bollywood media. If you underestimated the power of one billion people interested in the lifestyles of the rich and the famous, you wouldn’t be alone. After all, Bollywood cinema is unassuming as a powerful force; it is admittedly difficult to take movies made in Ed Wood haste on drive-in budgets with breakaway musical numbers seriously, but while Hollywood is criticised for its happy endings, Bollywood is the epitome of riding off into the sunset. It’s an entire country interested in fantasy, escapist cinema, a country that is a good deal larger and more supportive of its films than Australia or Canada or Russia, which, while larger in size than India, are a mere 2% the population.

So what’s third? Hong Kong? China? England? Japan? Nope, as you’ve probably surmised from my opening paragraphs, it’s South Korea. Unlike Hong Kong, China, Japan, and England, Korea has been (to put it politely) xenophobic for a good deal longer and on (to put it even more politely) less than friendly terms with other countries to a larger degree in recent decades. Add to that a…er…restrictive government and you get a set of cineplexes that offer home brew romcoms, domestically-specific action flicks, and a series of heart-wrenching tragedies adapted from national literature. And the audiences flock in droves.

Okay, I recognise that just because a cinema is popular doesn’t mean you should fall for it immediately. But Korean Cinema is well worth taking a gander at. I give you ten excuses as to why you should start threatening to your local video shop that you’ll switch to Netflix if they don’t start wising up (or ten reasons why you actually should switch to Netflix), ten quips to make you sound like an expert at a cocktail party, ten new vocabulary words you can’t even pronounce and ten fresh stars you’ve never heard of, and most of all ten reasons you should start loving Korean film. Right now. And if that wasn’t enough, ten films to get you started on the road to your newfound favourite film genre.

1. The number one reason you should not skip from Japan directly to China is that Korean film is underestimated. Do not be one of those people who overlooks such a strong national cinema, which through modest means in the last two decades can produce a similar volume to Hollywood films that are just as vehemently attended, within their home country at least. And don’t ignore the fact that the cinema can contend with the production values and narrative arc of not only Hollywood but England, France, and Italy. Now I’m not saying Korean film has it’s own style yet, at least nothing to rival Brit Grit Social Realism or French New Wave, or Italian Neo-Realism, but they’ve glossed over the whole grassroots establishment and gone directly to world recognition, collecting $200,000,000 along the way in profits. Why is this impressive? Because they’re the first Asian country to do it in such a short time. In short, Korean cinema isn’t as old as Hong Kong’s, or as well established as Japan’s, but it’s a whole lot faster. And while it may not seem like it, Korean films have to constantly assert their Koreanness while still trying to be mindful of their confusing identity. Case in point: Le Grande Chef is well-made, well-paced, mindful of foreign cinematic influences, but still distinctly Korean. It’s about Korean cooking and Japanese reconciliation in a Chinese culinary world. Watch it and you too will discover just how how much overlooking you’ve been doing not just on Korea’s film industry, but on their culture as well.

Before I continue, I should explain now that there are three main types of genuine South Korean films you can rent (i.e., not horror film attempts at imitating the Japanese speciality). The first is the tear jerker. These stories are meant to play your heartstrings like a cello on a sinking ship, but while the narrative may be hokey beyond your ability to suspend disbelief, the method in which Korean films strike that final chord before the last splash is more than just admirable. The time they take to develop the characters, the motifs they invariably plant, the decisively unhappy endings but only after two-hours worth of close calls; the South Koreans know how to cry. And while movies that offer the watery-eye-inducing pretense at the onset (Sad Movie anyone?) abound in the South Korean market, there are a fair few films that you aren’t expecting to wrench your heart, even if it was painfully obvious the love interest was going to die since that scene halfway through.

2. But beyond just nailing the tear-jerker genre (among others) that someone else created, let’s not forget that Korean movies did it first in oh so many cases. Thought Frequency was a truly original concept? I give you the ham-radio drama of Ditto. Convinced 2007’s Juno was the most unique film written in ages? Try 2005’s Jenny, Juno, which also explored the pregnancy of a witty but unwed fifteen-year-old girl and her awkward boyfriend with good intentions long before Ellen Page made a name for herself. Excited about Jesse Bradford’s new film, My Sassy Girl? It’s a remake of the quintessential and most famous South Korean teen flick of the same name. What about Sarah Michelle Gellar’s newest, Possession?. Yup, a remake too from the 2002 South Korean thriller Possession/Addiction. Case in point: The Lakehouse was an abject failure, while the original Korean version five years prior, Il Mare, is not only better narratively, but breathtaking beautifully. The cross-cut cooking scenes will make you pine for your own time-travel experience in a way that Sandra Bullock and Keanu Reeves never could.

3. It’s not just Il Mare that is beautiful enough to make you cry. Korean films look like Hollywood films, with their beautiful stars, incredibly high production values, elabourate sets, and impeccable costuming. This may seem like a trivial thing; after all, global, worldly audiences such as yourself surely can overcome the shortcomings of low-quality visuals, but it cannot be denied that it isn’t just us that are used to Hollywood glitz and glamour. The world is conditioned to associate cinema with Hollywood gloss. When we see the hair and the makeup and the big names and the great lighting, it signals to us “these people know what they’re doing.” Let me assure you, the Koreans know what they’re dong. Case in point: Spring, Summer, Fall, Winter…and Spring looks akin to The Last Samurai only with no Tom Cruise. As you can imagine, the seasonality of the land plays a huge role in the film, which centres only on one location: that of a Buddhist hovel in a valley. If I tried to explain the premise to you, you’d think it was terribly slow and never go and watch it, but any preamble I give won’t do justice to the film’s real purpose: to showcase nature and beauty in Korea’s passing of ages.

4. So they’re original and beautiful, and they can make you blubber like a baby. But Korean movies can also make you grip the edge of your seat, flinch and grab your neighbour’s hand, or provide the perfect backdrop for the romantic date of your dreams. Another huge plus for Korean cinema is the incredible range provided by Korean movies. Oh yes they’ve got the tear-jerker down pad, but they’ve also mastered horror and suspense, rewritten the book on epic war dramas, and vaulted the “first love” romcom/chick flick to a whole new status. You’re certain to find your favourite film genre in Korean cinema. While Hollywood is associated almost exclusively with high-concept filmmaking, and Hong Kong with kung-fu flicks, South Korea is not tied down by such convention and within the industry a remarkably diverse group of movies are produced. Unlike Japan, which evokes the lonely stoic film, or India, which conjures over-the-top musicals, Korea reminds us of…well…everything. From this tiny country you’ll find equally well-developed genres of horror, romantic comedy, family melodrama, action blockbuster, war saga, art house films, romance melodrama, and science fiction. Strokes of Fire sits on the shelf right next to Project Makeover and across from Woman on the Beach. Case in point: Peppermint Candy shows that an industry with a bit of a reputation for fluffy teen movies (e.g., My Boyfriend Is Type B, A Millionaire’s First Love and My Girl and I) can take the same sets of events and circumstances and also produce a moving, tragic, beautiful film in a completely different vein. You’ll be astounded.

Aside from the heart-wrencher, the second type of Korean film you’ll come across is the war blockbuster. Rife with non-stop action and military themes, these films are meant to blow your mind, not just with all the shoot ‘em up explosions and insane car chases, but also with the twisty and occasionally shocking stories and characters you are actually invested in. Imagine Infernal Affairs (aka: The Departed) all the time. When you tire of the CIA-like inquisitions and wartime setting, remember that South Korea is always thinking of war. It’s fresh on the culture’s memory, as they have not only fought wars on their own soil, but among their own political turmoil also had their country split down the middle, and are constantly afraid someone’s about to blow them up.

5. Watching Korean movies will help you get a dose of cultural insight into the whole affair. If, like me, you aren’t living anywhere near Korea, you’ll find it hard to really understand the South Korean situation without sounding condescending or giving up your current citizenship. But, beyond just the obvious war films, there’s an undercurrent to the Korean industry that’s altogether too unusual to ignore. By watching Korean movies not only will you gain a respect for the politics and history and traditions of the culture (as you would to some degree by watching any national cinema), but you’ll come to see how the culture looks upon its own politics and history and traditions, which given the privileged western view is normally impossible to ascertain. Current affairs issues that most South Koreans are reluctant to talk about come to the surface in their films; topics like suicide and bullying and their previous political regimes are open for debate. Whether it’s a drastically different school system, family structure, or institution of marriage, Korean films make it easy to see more to the culture than just Kimchi and BBQ. Case in point: JSA: Joint Security Area asks whether or not the gap between North and South Korean can be bridged, and what part other countries have to play, even alleged neutrals like Switzerland and Sweden. Even if it does grow a little dramatic towards the end, it gives you a feel for why reunification won’t be as easy in Korea as it was in Germany (if you could call that easy).

6. You have to hand it to them, Korean films are never boring, either. No really. I don’t know if it’s the industry’s desperate tendency to underdevelop screenwriting, or the fear that audience attention span is likened to that of a beta fish, or the need to compete with both Korea’s degeneration of older generations and their traditions as well as the array of omnipresent modern conveniences (like insanely fast internet, wicked mobile phones, and online gaming communities), but with the exception of Railroads, pretty much every Korean film I’ve seen is thoroughly entertaining. I used to joke that Korean films employed the theme of time travel (which shows up alarmingly often) just to keep their movies from getting too boring or too predictable. Sure you’d expect Oldboy to be mind-blowing the whole way through, but you wouldn’t expect a film like The Classic to keep your interest the entire time, but it does. I pin it the fact that you don’t really know what to expect, even if you know what kind of movie you’re getting into. Case in point: Memories of Murder, a film about a small town serial killer and the futility of 1980s police force in a murder mystery that is anything but cliché. It isn’t strictly a detective crime thriller, but when the screen isn’t spewing mystery action at you, it’s cracking you up. Unusual, but far from boring.

7. Another reason to blow the dust off your DVD player is that Korea is legitimate, no longer just a helpless entity, even if South Korea is convinced North Korea is going to blow them all into oblivion and turn them into communists (their films reveal numerous close calls, Northern attempts that our stout and loyal undercover Southern operatives manage to sabotage), while the U.N. is in a playground standoff with the country and the U.S. can’t stop writing about Kim Jung-Il’s harem. But I’m talking about domination of a different sort. Back in the ’80s Korea was just one of those Asian Tiger countries with an economic boom quietly civilised and as well developed as its neighbours, yet even now that the bubble’s burst, Korea registers more on the world radar than it ever did back in the day. Politically it may have been a huge point of contention in the ’50s, but culturally it was just another place of atrocity, another Vietnam, another Cambodia. Slowly though, Korea has culturally bucked off those ideas, relinquishing the image of the farmer in the rice patty and placed itself among the technologically and economically elite, redefining its national identity in the process. And Korea will no longer lie by quietly. Case in point: Shiri is the new embodiment of the age old Korean struggle. The film has intrigue, thrill, action, romance, and one hell of an ending. Thus it is fitting that Shiri broke all box office records at the time of its release. If South Korea is to take its place among the pantheon of highly relevant countries and cultures, shouldn’t you at least be well versed?

By this point down the list you have a number of films to name-drop regarding the tear-jerker and the wartime-action movie. The last main type of Korean film out there is, not surprisingly, the intense teen romance-cum-melodrama. It starts as a lighthearted romantic comedy, a fun summer flick if you will, and inevitably some external pressure compacts the fluff into something substantial, and the comedy becomes full on romantic melodrama. I should mention the idea of the “first love” here, an elusive concept endlessly called upon in Korean cinema. It is believed, more or less, that in every man, woman, and coming-of-age-child’s heart his or her first love, and their first romantic entangle will remain forever. Many a South Korean film is made on this premise, with feelings for the high-school sweetheart either developed and retained for life even when circumstances are far from fortuitous, or these feelings resurged mutually until death forces one to move on. In Korea, the first love is sacred. And it usually starts out innocently and comically, but, unlike the American coming of age movie, it is eventually seen as a serious and real thing. Rather than youthfulness displayed in the fickle in and out of love romantic antics, love is always everlasting and youth is personified in the comedy of these Korean films. It’s the best of both worlds really, and while the comedy certainly isn’t in tune with the Hollywood or ’70s British meanings of the word, South Korean comedies are undeniably worth a laugh.

8. Perhaps the secret weapon of South Korean cinema is that the jokes translate. I often find myself confused with foreign films, especially if there are parallel stories, jumps in time, or actors that look alike. It’s even worse when you’re trying to watch a foreign movie with subtle humour. 2 Days in Paris has a few distinctly French jokes, while Little Britain is only entertaining if you are privy to the infamous British humour. No sweat with Korean movies. All the jokes translate well, even without subtitles. So you aren’t limited by your lackluster knowledge of hangul and are free to the entire extensive library of comedies coming out of South Korea. Moreover, you’ll find comedy is used unusually often, even in melodramatic films to provide contrast. You won’t be lost in any of it. Case in point: My Sassy Girl is perhaps Korea’s most famous romantic comedy. The poor protagonist is mistakenly identified as the boyfriend of a drunk girl on the subway, and you will laugh along with the comedy that ensues; every pratfall will be yours to treasure and you’ll feel the full effect of every embarrassing and awkward situation presented.

9. The industry is young, really young, and I don’t mean the actors. I mean Seoul especially is becoming an epicentre of youth culture and the filmmakers in South Korea are not the sixty-five-year-old fogies that make up a “golden era” like Hollywood’s power players. The identity of Korea’s national cinema has yet to be formed, so what results is a series of highly developed films with highly experimental natures. There aren’t a lot of big name directors and writers out there, so the entire industry has a sort of “anything goes” feel to it, an attitude that is reinforced in the cinema’s products. Case in point: House Husband isn’t just a good old fashioned disguise comedy about family values and the love of your life, it’s about gender equality/disparity, relationship stereotypes, filial pressure, and critique of modern values. It’s an entertaining film about a stay at home dad, but while the premise is offhand, you cannot forget that such a film’s production (and indeed success) is possible because it is a product of a young industry staffed by young individuals and observed a young audience.

10. And perhaps the most overlooked reason to move to Seoul right now just for the cinema choices, you haven’t heard this one before… Let’s talk about formula. Like Hollywood filmmakers, South Korean filmmakers know there’s a formula. They see a movie succeed and they want to duplicate that kind of success. But unlike Hollywood filmmakers, South Korean filmmakers aren’t out of ideas yet, and, though they understand there can only be so many ways to end a romantic entanglement, thy never try to make the same movie again (i.e., aren’t Sleepless in Seattle, You’ve Got Mail, and Must Love Dogs the same movie?). Moreover, Korean films are incredibly innovative. They present new takes on a genre you thought you knew to the letter. And while you may know how it’s going to end, you never know how they’re going to get there. Case in point: The Young Bride might seem formulaic — our two lovers hate one another at first and eventually through a series of events grow to love one another — it’s rare that one of them should be underage, and rarer still that they should be married at the start of the film rather than end. So I say again, you haven’t heard this one before.

So there you have it. Ten reasons to start taking an interest in yet another east Asian export. Sure Korean films will never be released to American movie theatres unless the directors hand deliver the reels themselves, but because the movie-going, pop-obsessed, disposable income-earning South Korean population will keep seeing these films, and because the government isn’t about to abolish the 80% rule anytime soon, you can bet that more Korean films will be made, and that they’re only going to get better as their industry matures. In filmic terms, South Korea is the place to be. It’s the most exciting, the sexiest, and, in my opinion, the best developing industry. It’s got great potential. More than potential. It’s got great start value. And now you’re in on it too.